Reproduction Vintage and Retro Fashion Collections

The Alternative Fashion, Footwear And Accessory Platform

Online Sourcing For Lifestyle Fashion

Your Alternative Fashion Store To Buy And Sell


We are LondonEdge Now

LondonedgeNOW is the digital incarnation of the long-standing, world renowned fashion trade show LondonEdge. Launched at the millennium, Londonedge is a permanent fixture in the calendar for alternative and lifestyle fashion businesses...

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Sell Wholesale
on LondonedgeNOW

Not sure where to go? Start selling in our Emporium today!

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Buy for Your
Store on LondonedgeNOW

Got unique stock? Find out more about our Emporium now!

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Say Hello To Our Latest Traders

Featured Trader

Ohh Deer

Hello from Ohh Deer HQ in Loughborough! From the very beginning the aim for the brand was to be recognised as a platform for illustrators to find an audience for their work and showcase their designs. We started by working with 10 illustrators who we’d met online and learned quite early on that combining the talent of lots of artists meant we had strength in numbers; those who found us because they liked one illustrator might find others that they liked too - and so we grew! Ohh Deer has now worked with over 100 creative folk to create contemporary illustrated products and our clients include the likes of: Paperchase, Urban Outfitters, Waterstones, ASOS, Scribbler, John Lewis, Selfridges, Oliver Bonas, Foyles, Indigo and many more. Our bespoke collections for Urban Outfitters and ASOS form a large part of the design work we complete and we’ve also worked on bespoke collections for: Tate Galleries, Science Museum, The Whitney Museum, John Lewis & The Design Museum.

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